Senior Director of New Student Recruitment

PURPOSE

The Senior Director of New Student Recruitment is a strategic leadership position responsible for developing and executing comprehensive recruitment strategies for undergraduate, graduate, and international student populations at Texas A&M University-Corpus Christi, a public R2 research university. Key responsibilities include overseeing the development of recruitment plans, managing a dedicated admissions team, shaping data collection and reporting processes, collaborating closely with the marketing team to develop marketing strategies, and representing the institution at key external events and conferences. This role involves overseeing recruitment activities, supervising staff across these domains, and collaborating with university leadership to meet enrollment objectives. The Senior Director ensures that recruitment efforts align with the university's mission and strategic goals.

Functional Area 1: Strategic Recruitment Planning and Execution -

Percent Effort: 40%

• Develop and implement data-driven recruitment strategies to attract qualified student body across undergraduate, graduate, and international programs.

• Collaborate with academic departments and university leadership to align recruitment initiatives with institutional priorities and market demand.

• Analyze enrollment trends and market data to identify target populations and emerging opportunities, adjusting strategies accordingly.

• Oversee the development and execution of recruitment events, both on-campus and off-campus, to enhance the university's visibility and appeal to prospective students.

• Responsible for departmental budget development and oversite.

Functional Area 2: Staff Supervision & Leadership Development

Percent Effort: 25%

• Lead, mentor, and supervise recruitment teams dedicated to undergraduate, graduate, and international admissions, fostering a collaborative and high-performance culture.

• Provide ongoing training opportunities to ensure staff are equipped with current best practices and knowledge in student recruitment.

• Set performance goals, conduct evaluations, and support career advancement for recruitment staff to maintain a motivated and effective team.

• Foster a collaborative office culture emphasizing outstanding student-centered service excellence, accessibility, and responsiveness.

Functional Area 3: Collaboration & Stakeholder Engagement

Percent Effort: 20%

• Partner with internal stakeholders, including Enrollment Processing, Financial Aid, Marketing, Academic Advising, and Student Services, to ensure a seamless and supportive recruitment and enrollment process.

• Build and maintain relationships with external entities such as high schools, community colleges, international agencies, and professional organizations to expand recruitment channels.

• Engage with faculty and academic leaders to develop program-specific recruitment plans highlighting unique program strengths and opportunities.

Functional Area 4: Data Analysis & Process Improvement

Percent Effort: 15%

• Utilize Customer Relationship Management (CRM) systems and other technological tools to track recruitment activities, analyze data, and measure the effectiveness of recruitment strategies and staff.

• Monitor and report on key performance indicators related to recruitment and enrollment, providing insights and recommendations for continuous improvement.

• Implement process enhancements to streamline recruitment operations, improve prospective student experiences, and increase conversion rates from inquiry to enrollment.

• Oversee the development of enrollment data and use admissions metrics, including application volumes, conversion rates, yield rates, and demographic trends, to inform decision-making. This includes a regular review of the impact of financial aid strategy.

QUALIFICATIONS

• Bachelor’s degree in higher education administration, marketing, business, or a related field.

• Ten (10) years of progressive experience in student recruitment or enrollment management, with at least three (3) years in a leadership role overseeing multiple recruitment functions.

• Additional education may be considered as a substitution for the minimum requirements.

  • Master’s degree and eight (8) years of progressive experience in student recruitment or enrollment management, with at least three (3) years in a leadership role overseeing multiple recruitment functions.

  • Doctoral degree and six (6) years of progressive experience in student recruitment or enrollment management, with at least three (3) years in a leadership role overseeing multiple recruitment functions.

• Demonstrated success in developing and implementing recruitment strategies

• Strong leadership and team management skills, capable of building relationships and developing a skilled staff

• Proficiency in data analysis and the use of CRM systems to inform decision-making.

• Advanced skills in Microsoft Suite, and typical modern computer programs

• Excellent organizational skills

• Strong customer service skills.

PREFERRED QUALIFICATIONS

• Degree in higher education administration, marketing, business, psychology, or related field.

• Experience as a director of recruitment at a college or university

• Bilingual or multilingual abilities.

NOTE: This position has the possibility to be hybrid (partially remote).

SALARY: $80,000 - $90,000/annually, approximately.

• $6,666.67 - $7,500/monthly.

BENEFITS (rules, policies, eligibility apply)

From our generous benefits package and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.

INSURANCE:

• Medical

  • $0 - $30 per month for Employee Only coverage after university contribution ($920 value).

  • Up to 83% of premium covered by the university:

    • Employee and Spouse

    • Employee and Children

    • Employee and Family coverage

• Dental & Vision

• Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account

• Counseling, Work Life Assistance, Financial Resources, and Legal Resources

 

Tuition Benefits:

• Public Loan Forgiveness

• Book scholarships

• 100% tuition coverage for up to 18 credit hours per fiscal year (other rules may apply).

 

Retirement:

• Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)

• Voluntary Tax Deferred Account/Deferred Compensation Plan

 

Time Off:

• 8+ hours of vacation paid time off every month.

• 8 hours of sick leave time off every month.

• 8 hours of paid time off for Birthday leave.

• 12-15 paid holidays each year.

 

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.