Graduate Recruitment & Enrollment Manager

The Graduate Recruitment and Enrollment Manager is responsible for leading strategic initiatives to attract, engage, and enroll prospective graduate students across all academic colleges. This role collaboratively manages the entire admissions funnel—from inquiry through enrollment—while coordinating graduate recruitment travel, building partnerships with feeder institutions, and leveraging CRM tools to ensure efficient communication and data-driven decision-making. This position will work closely with the Director of Graduate Recruitment, Graduate Admissions, the Graduate School, and Program Coordinators. The manager collaborates with academic departments and university leadership to ensure alignment with institutional enrollment goals and supports the continuous improvement of graduate recruitment and enrollment strategies. 

Major Responsibilities/Duties/Critical Tasks

Recruitment Strategy and Outreach 

• Develop and implement recruitment plans to increase awareness and interest in graduate programs. 
• Represent the university at recruitment events including graduate school fairs, business visits, and virtual information sessions across local and regional areas. 
• Cultivate relationships with feeder institutions, professional organizations, and corporate partners. 
• Coordinate on-campus and virtual graduate recruitment events (e.g., open houses, presentations, info sessions).

Prospect Engagement and Communications 

• Manage communication plans through email, text, phone, and CRM automation to engage prospective students from inquiry to enrollment. 
• Deliver presentations to prospective students, undergraduate classes, and community organizations. 
• Serve as a point of contact for graduate prospects, inquiries, and enrollment. 

Enrollment and Funnel Management 

• Oversee territory management and collaborate with graduate admissions, the graduate school, and CRM team to ensure data accuracy and appropriate outreach. 
• Collaborate with the Director of Graduate Recruitment to monitor and analyze enrollment trends and data to inform outreach, conversion, and yield strategies. 
• Collaborate with college deans, graduate program coordinators, faculty, financial aid and student services to ensure a smooth transition for admitted students through enrollment