Director for Admissions

Texas Lutheran University invites applications for the position of Director for Admission. This leadership role is responsible for overseeing all on- and off-campus recruitment efforts for undergraduate students. The Director provides strategic leadership to the admissions recruiting team, manages recruitment operations and travel, and plays a central role in shaping the university’s enrollment strategy.

This position collaborates closely with campus partners, including Financial Aid, Marketing & Communications, and academic leadership, to ensure a coordinated and data-informed approach to student recruitment and enrollment.

Key Responsibilities

• Provide strategic leadership, mentorship, and direction to the admissions recruiting team, fostering a student-centered and access-driven recruitment philosophy. 
• Oversee the holistic application review process to ensure efficiency, consistency, and alignment with institutional enrollment goals. 
• Develop and manage recruitment territories and execute a comprehensive recruitment plan, including oversight of travel and budget allocations. 
• Lead hiring, onboarding, training, and performance management for admissions representatives. 
• Manage day-to-day operations of first-year recruitment, including oversight of campus visitation programs. 
• Serve as a key partner in optimizing the university’s CRM (Technolutions Slate), including application processing, communication workflows, and data reporting. 
• Collaborate with senior leadership to develop and execute integrated recruitment marketing strategies across digital, print, and web platforms. 
• Work closely with campus stakeholders—including Athletics, Academic Affairs, Student Financial Services, Student Affairs, and the Registrar—to align recruitment strategies and improve processes. 
• Partner with Financial Aid leadership to develop and implement a comprehensive financial aid communication plan. 
• Promote a culture of data-informed decision-making using enrollment and financial aid metrics. 
• Represent the university at on- and off-campus events, including high school visits, college fairs, and community engagements. 
• Manage an assigned recruitment territory and actively engage with prospective students, families, and counselors. 

Qualifications

• Bachelor’s degree required. Master’s degree preferred.
• Six(6) years or more of experience in college admissions or enrollment management, including supervisory experience. 
• Strong understanding of current admissions trends and strategies, particularly within small, private institutions. 
• Demonstrated ability to lead teams, manage multiple priorities, and meet enrollment goals. 
• Experience with CRM systems; familiarity with Technolutions Slate preferred. 
• Excellent communication, organizational, and problem-solving skills. 
• Experience in a private, faith-based institution is preferred, but not required. 

Working Conditions

• Primarily office-based with a standard indoor work environment. 
• Regular evening and weekend responsibilities. 
• Overnight travel required.