Posted: Jun 9, 2026
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Associate Director, Student Recruitment

Lamar University - Beaumont, TX
Full-time
Salary: $58,739.00 - $76,361.00 Annually
Application Deadline: N/A
4 Year Public Institution

The Associate Director of Admissions - Recruitment provides strategic leadership for the university’s recruitment efforts across freshman, graduate, and international student populations. This position is responsible for developing, implementing, and assessing comprehensive recruitment and yield strategies to meet institutional enrollment goals. The Associate Director supervises and develops Assistant Directors, ensuring effective execution of recruitment initiatives and alignment with university priorities.

 

Essential Job Functions
  • Develop, implement, and continuously refine a comprehensive recruitment strategy and annual plan that aligns with institutional enrollment goals across freshman, graduate, and international student populations; ensure effective execution through Assistant Directors and recruitment staff.
  • Provide direct supervision, coaching, and performance management for Assistant Directors by establishing clear expectations, monitoring progress toward goals, and fostering a high-performing and collaborative team environment.
  • Utilize Slate to monitor funnel performance, assess the effectiveness of recruitment initiatives, and adjust strategies to meet enrollment targets.
  • Recommend and implement improvements to recruitment communications, marketing strategies, and student engagement efforts to effectively articulate the university’s value proposition and attract prospective students aligned with enrollment goals.
  • Partner with academic colleges, graduate programs, international programs, marketing, and student services to align recruitment messaging, improve yield strategies, and enhance the prospective student experience from inquiry through enrollment.
  • Provide strategic oversight and direction for recruitment events, travel, special programs, and key initiatives; ensure alignment with enrollment priorities, efficient resource utilization, and consistent execution across student populations.