Associate Director of Enrollment Marketing

Position Description

Performs administrative duties in the management and coordination of a large specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members.

About the Department and/or College

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. As the Associate Director of Enrollment Marketing, you will play a key role in executing and optimizing integrated marketing strategies that attract, engage and enroll new students at Texas Tech. You will work closely with the Senior Director of Enrollment Marketing and colleagues across Marketing & Communications and Enrollment Management to ensure brand-aligned, data-informed campaigns across multi-channels.
 

Major/Essential Functions

• Build, align, and execute integrated marketing strategies designed to reach prospective students and stakeholder audiences, ensuring message consistency across print, digital and experiential channels. 
• Analyze and report performance data to assess messaging effectiveness, refinement, and optimization for return on investment. 
• Establish best practices and lead high-functioning, cross-disciplinary teams.

Knowledge, Skills, and Abilities

• Ability to analyze data and draw conclusions related to marketing communication goals.
• Ability to communicate effectively with both internal and external audiences.

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Four years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

A portfolio is required for consideration.

Preferred Qualifications

• Experience with translating marketing communication fundamentals into strategic execution in support of organization goals.
• Experience building relationships across an organization with marketing and communication professionals and stakeholder audiences.
• Demonstrated leadership abilities and a vision for high-functioning, cross-disciplinary teams.
• Strong project management and interpersonal skills with the ability to manage multiple priorities and stakeholders.
• Excellent oral and written communication skills.
• High attention to detail and commitment to collaboration, innovation, and continuous improvement.