| Required |
Required Experience and Skills:
- Bachelor’s degree.
- A strong commitment to the mission of Sul Ross State University.
- Must have at least two years of experience with enrollment services in any of these areas: Admissions, Financial Aid, or Recruitment; experience working in higher education or with college students; ability to drive and/or travel as needed; public speaking experience to large and small groups.
- The position requires a general understanding of college admissions guidelines and procedures related to higher education recruitment.
- Candidates should be proficient in PC operations and commonly used software programs such as Banner, imaging systems, and Microsoft Office.
- Strong verbal, written, and organizational skills are essential, along with the ability to speak effectively in both small and large group settings.
- This role also demands the ability to plan and execute recruitment events efficiently and professionally, sit and work at a computer for extended periods, and deliver high-quality customer service via telephone, email, and online chat.
- Some weekend work may be required.
- The ideal candidate will be able to manage stress, work both independently and collaboratively, and interact with others in a professional and courteous manner.
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| Primary Responsibilities |
Summary: Meets annual enrollment goals set by the Executive Director for Enrollment Management and the Director of Admissions by actively managing the enrollment funnel and recruitment process within the El Paso region. This position is based at the El Paso Leadership Academy (EPLA) and serves as the primary liaison for Sul Ross State University (SRSU) at that location. Responsibilities include outreach for undergraduate admissions, dual credit initiatives, and representing SRSU at recruitment events throughout El Paso.
Duties:
- Serves as a member of the Sul Ross State University Admissions team and manages the El Paso recruitment territory, marketing university programs to prospective students, families, businesses, community groups, and other key stakeholders.
- Serve as the SRSU liaison at El Paso Leadership Academy, providing on-site support, information, and guidance on dual credit, undergraduate admissions, and other inquiries from EPLA students and staff.
- Responsible for planning, scheduling, and participating in college fairs, school visits, community events, and virtual sessions across the El Paso area, requiring extensive regional travel (50–65% of the time).
- Coordinates and conducts strategic outreach and follow-up through in-person visits, phone calls, virtual meetings, direct mail, and email to encourage student applications and enrollment.
- Maintains consistent and strategic communication, including but not limited to in-person or virtual appointments, phone calls, direct mail, and email, to encourage applications and ultimately enrollment.
- Counsel’s prospective applicants and families on the admissions process, SRSU programs, and basic financial aid information, providing timely and accurate responses.
- Works in close collaboration with Admissions Operations and EPLA staff to ensure that student documents are processed efficiently for acceptance and enrollment. Maintains accurate records in the University CRM by uploading documents and tracking student interactions and statuses.
- Travels to the Sul Ross State University Alpine campus on a monthly basis for multi-day visits that support team meetings, training, coordination, and processing efforts. Also attends regular Admissions team meetings (virtual or in-person) and participates in assigned committees or projects.
- Must be cross trained in the full enrollment process for all student populations to ensure flexible event coverage when needed.
- Maintains a professional presence at work, adheres to scheduled hours, and participates in ongoing training and professional development, which may include evening or weekend events. This includes providing an event or out-of-office schedule to EPLA.
- Working hours may include evenings, holidays, or weekends depending on deadline requirements and special events.
- Protects student privacy in compliance with the Family Educational Rights and Privacy Act (FERPA) and maintains confidentiality in all job-related matters.
- Responsible for personal safety and the safety of others by always practicing safe work habits.
Non-Essential: Serves as a backup to other University Recruiters and Admissions team members for recruitment events and participates in college-wide on-campus events as needed. Other duties as assigned by the Director of Admissions and/or Executive Director of Enrollment Management.
Supervision:
Received: Director of Admissions; Assistant Director of Admissions as needed.
Given:
Security Sensitive:
This position is designated as a critical infrastructure role and is subject to Cyber Intelligence Review in accordance with Executive Order GA-48. Additionally, this position is classified as Security-Sensitive and is thereby subject to the provisions of Texas Education Code §51.215, which authorizes the employer to obtain and review criminal history record information.
Working Conditions
Usual: Exempt from overtime provisions. Position is Security Sensitive. Current driver’s license and driving record acceptable to the University must be maintained as a condition of employment; must have personal transportation’ must be willing to work some evenings and weekends’ some overnight travel throughout Texas.
Any qualifications to be considered as equivalents, in lieu of stated minimums, require the prior
approval of the Human Resources Director.
Date revised: September 2025
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